You already know what the questions are. They're the same five every week.
"What are your hours?" "Do you have parking?" "Is there a gluten-free option?" "What's your return policy?" "Do you sell gift cards?" You answer them in person, on the phone, in DMs, in the comments. You've typed the same reply so many times you could do it in your sleep.
The pattern is worth taking seriously.
Why your feedback page is the right place for an FAQ
A counter sign with your hours on it works for the people who see it. But a lot of your customers are going to look you up before they walk in, or they're standing in your space with their phone already in their hand, checking your page.
That's the moment a FAQ earns its place. The customer's already there. They're on your public feedback page, which is exactly where you want them. If they've got a question, they can find the answer without bouncing to Google, calling the shop, or sending you a message you'll get to sometime tomorrow.
A sign on the wall doesn't help the person who messaged you at 10pm. An FAQ on your page does.
How to figure out what to add
You don't need to guess. Open your last 30 days of feedback and scroll through it. You're looking for the same question showing up more than once. Two or three repeats is enough to warrant an entry. If something comes up that often, you can be sure there are another handful of customers who had the same question and didn't bother to ask.
Start with three to five entries. A short, useful FAQ is better than an exhaustive one. Customers don't want to read a manual. They want their one question answered quickly.
How to set it up in Feedbaxster
In your dashboard, there's an FAQ section in the sidebar. Click it and you'll see a list of any entries you've already created. If you're starting fresh, it's empty and there's an "Add Question" button at the top right.
Click that, and you'll get a simple form: a question field and an answer field. Type the question the way a customer would ask it. Keep the answer direct. You can always edit it later, so don't let a desire for the perfect wording stop you from getting something up.
New entries are published by default, so they'll show up on your public page as soon as you save. If you want to draft something without publishing it yet, you can toggle that after you've created the entry. You can also reorder entries by dragging them, which lets you put the most common questions at the top where people will actually see them.
On the public side, an FAQ tab appears on your page automatically once you've got at least one published entry. Customers can switch to it from the main Feedback view. It's a clean accordion layout where they click a question to expand the answer.
A maintenance habit worth building
Add a quarterly review to your calendar. It takes five minutes.
You're looking for two things: questions that have stopped being relevant (an entry about a menu item you discontinued, a policy that's changed) and new repeats that have come up in the past few months that deserve a spot. An outdated FAQ isn't neutral. Customers who get a wrong answer from it are going to be annoyed in a way that's worse than if you hadn't had an FAQ at all.
The goal isn't a page that's permanently finished. It's a page that stays accurate and useful.
What you're actually doing here
When a common question lives in the FAQ, customers get the answer without waiting on you. They won't mention it in feedback. They probably won't think about it at all. But it removes a small friction, and small frictions are usually the thing that quietly decides whether someone comes back.
The feedback that does come through is more likely to be the stuff worth reading: actual observations, not the same logistics question you've handled a hundred times. That's a reasonable trade.